Now booking pilot partners at half price.Get in touch
PAPERCUT

Great marketing starts with a great story

Papercut is a narrative-led creative marketing partner for growth-oriented companies in any industry. We do the thinking and the execution, across brand, website, campaigns, video, strategy, and the infrastructure that holds it together.

Let's Talk
PAPERCUT — narrative-led creative marketing for growth-oriented companies
Papercut Approved
The Idea

Most growth problems are story problems.

When growth stalls, the reflex is to add. More ads, more content, more outbound.

But you can’t out-spend a story that isn’t landing. We find the one you should be telling and who it’s for. Everything after that is just execution.

The whole marketing function, or just the part you’re missing.

Hire us for the one thing you need right now, or plug us in to build and run your marketing function from the ground up. Either way, you get a team that operates like your own.

Creative and Execution

The identity that makes a company unmistakable, the visual system and the voice behind it.

  • Visual identity systems
  • Logo & wordmark design
  • Logo evolution & refinement
  • Rebranding & brand refresh
  • Visual system design
  • Typography & type systems
  • Iconography
  • Color systems
  • Brand guidelines development
  • Packaging design
  • Brand & marketing asset creation
  • Brand asset management
  • Visual merchandising
  • Infographic & data-visualization design
  • Brand positioning
  • Brand naming & tagline development
  • Brand voice & tone guides
  • Brand elevation & refinement

Sites that carry real weight in a company's growth, built so your team can keep them current.

  • Website design & development
  • UX/UI design
  • Marketing site design & build
  • Product site UX
  • Landing page systems
  • E-commerce development
  • CMS implementation
  • Design system documentation
  • Website UX/UI copywriting
  • SEO page content
  • Blog & article writing
  • Interactive content design
  • Content localization
  • Site rebuilds & migrations
  • Website maintenance
  • Performance & speed optimization
  • SEO / AEO / GEO
  • Conversion tracking & analytics setup
  • Accessibility

The work that gets attention and gets people to act. Concept, creative, and the rollout that lands it.

  • Brand storytelling campaigns
  • Product & brand launch campaigns
  • Internal launch campaigns
  • Omnichannel campaign strategy
  • Cross-platform campaign execution
  • Integrated content programs
  • Social media campaigns
  • Organic social strategy & management
  • Influencer campaign strategy & management
  • UGC programs
  • Paid social / social media advertising
  • Paid search (Google Ads / PPC) & display
  • Out-of-home (OOH) advertising
  • Streaming TV (OTT / CTV) advertising
  • Email & lifecycle campaigns
  • Event activations
  • Experiential marketing design
  • Trade show & booth design
  • Interactive & AR activations
  • Viral / earned-media concepts
  • Loyalty program development
  • Ad creative systems

Cinematic, narrative-led video, the kind most studios at this stage can't make.

  • Brand films
  • Product videos & demos
  • Founder & team storytelling
  • Campaign & ad content
  • Social & short-form video
  • Motion graphics & animation
  • Explainer videos
  • Documentary-style content
  • Sizzle reels & trailers
  • Post-production & color
  • Video strategy & creative direction
  • On-set direction & production
  • Multi-cut / repurposing systems
Infrastructure and Strategy

The upstream thinking everything else descends from.

  • Brand & positioning workshops
  • Market research & analysis
  • Surveys & focus groups
  • Competitor & category review
  • SWOT analysis
  • Cultural trend analysis
  • Brand perception & social listening
  • Consumer behavior & audience insights
  • Audience analysis, segmentation & targeting
  • Audience personas / ICP definition
  • Brand story & narrative architecture
  • Brand positioning
  • Brand promise
  • Brand voice & core messaging
  • Tone of voice & personality
  • Messaging foundations
  • Brand architecture
  • Brand naming & tagline development
  • Customer journey mapping
  • Go-to-market planning
  • Strategic partnership planning
  • Marketing roadmaps

The infrastructure that makes marketing measurable and repeatable.

  • Marketing data warehouse setup
  • Data pipeline engineering
  • Analytics & attribution
  • Reporting dashboards
  • KPI & measurement frameworks
  • Conversion tracking & tagging
  • Marketing automation
  • CRM setup & lifecycle workflows
  • Lead scoring & routing
  • A/B testing & experimentation infrastructure
  • Martech stack selection & integration
  • Data hygiene & governance
  • Audience & segment operations

The AI agents reshaping how marketing gets made, set up with a human on the direction. Starts in marketing, extends to wherever the bottleneck is.

  • Marketing AI agent setup
  • Ad & creative agents
  • Copywriting & content agents
  • Research & analysis agents
  • SEO / AEO agents
  • Agent workflows & orchestration
  • AI content production pipelines
  • Brand-voice tuning for AI outputs
  • Human-in-the-loop guardrails
  • Prompt & workflow engineering
  • AI tooling selection & integration
Who We're For

Sharp marketing for companies ready to grow

Go-to-market strategy for startup founders — PAPERCUT

The founder with a product and no brand.

A founder with a product that works and a vision for where it's going, but no marketing function and no senior marketer coming anytime soon. You need someone to build the story from scratch, figure out who it's for, and take it to market. We do that without needing a full-time hire to hold our hand.

Fractional marketing lead for small, fast-moving teams — PAPERCUT

The team without a marketing lead.

The marketing is happening, but no one owns it. What you need isn't a whole department. It's one partner senior enough to set the strategy and hands-on enough to run it. We come in as your fractional marketing lead and do both.

Marketing execution partner for teams that need a hand — PAPERCUT

The leader with the strategy set and no one to build it.

You're the marketing leader. The strategy is set, the direction is locked, and the work is clear. There just aren't enough hours or people to build it. Hand us the brief, brand, site, campaigns, content, and it comes back sharp and on-brand. You own the strategy. We handle the rest.

Custom AI agents, skills, and workflows built with judgment — PAPERCUT

The company with AI tools that don't fit how they work.

The off-the-shelf tools produce generic output and the workflows never stick. A team in this position needs someone to figure out what's worth automating, build it around how they already work, and keep a person on the direction. We set up the agents and workflows, tuned to sound like you.

No bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategyNo bloatNo runaroundHuman-ledAI-acceleratedNarrative-drivenExecution backed by strategy
How We Work

Nothing about you gets lost in the room.

We work as a tight, closely-coordinated team, so what you need doesn't have to travel far to reach the people building your work. Your goals are in the room for every strategy call, every creative decision, every revision. Nothing gets summarized down into a brief and handed off to someone who wasn't there.

Every project builds on the last.

All the work runs through one connected narrative. A campaign doesn't start from scratch. A new site doesn't forget the brand positioning. The ideas compound. Each project inherits what the last one proved.

Fast where it can be. Human where it counts.

We use AI to move fast on research, iteration, and production. We don't use it for the judgment calls: positioning, creative direction, taste, restraint. The output stays human because the direction stays human.

The whole stack, one partner.

Brand, website, campaigns, video, strategy, marketing operations, agentic AI. Hire us for the one thing you need right now, or bring us in to run the whole function. Either way, you're not stitching together five vendors.

We build things that keep working after we're done.

Every engagement leaves you with systems, frameworks, and brand assets your team can keep using. Execution gets faster over time. You get more capable, not more dependent.

Papercut as your embedded marketing partner

EVERYCOMPANYHAS A STORYWORTHTELLING

Let us build the marketing
that tells it.

Let’s talk
A reader holding a newspaper page headlined: you cannot bore people into buying your product.